Welcome Back READERS... · Investment Objectives: An Essence of every Investment As in the last post we have seen that there should be objective for every investment based on specific need or purpose and hence, the objectives are like an Essence of every investment because without which your investment ship will not reach desired destination. In simple words, an objective for the investment will work like a Rudder to the ship. Whenever we have a discussion with friends, family or any prospective investors, one thing is commonly observed irrespective of the awareness of the investor, that is very few of the investors have FOCUSED view about their investment and most of the investors invest money because they have excess cash and later ones understand that that cash laying in the bank account will not yield much re...